Tuesday, July 17, 2007

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When transistor radios were a big thing marketers discovered people associated the number of transistors with performance. It is possible to build a transistor radio with one transistor, but high performance radios (depending on what you wanted to do) generally required five to seven transistors. As the markets flooded, very cheap radios with seven, nine and even fourteen transistors appeared. My neighbor was given a 14 transistor unit and I remember how poorly it performed. A few years later, when it died, I took it apart and noticed 9 TO-5 transistor "cans" soldered to the PC board to a spot lacking circuit traces - they were dummies! People shopping for items where they don't understand the technology often fall prey to numbers they can compare (I believe men are far more susceptible to this than women - women tend to shop for functionality). We see this in processor speed on PCs (it is impossible to compare different processor types), almost any type of audio gear and now, digital cameras. There are many critical components in a digital camera that impact the quality of the final image mesothelioma lawyers los angeles ith the number of pixels on the imaging array being only one. In the past month I've seen ads for a "10.0 Mega Pixel" camera that is "not $899.99 now only $399.95." It carries a brand that will be familiar to people over 40. Looking at the specs it is clear the 10.0 megapixel number is achieved by interpolation.

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