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When transistor radios were a big thing marketers discovered people associated the number of transistors with performance. It is possible to build a transistor radio with one transistor, but high performance radios (depending on what you wanted to do) generally required five to seven transistors. As the markets flooded, very cheap radios with seven, nine and even fourteen transistors appeared. My neighbor was given a 14 transistor unit and I remember how poorly it performed. A few show cage ears later, when it died, I took it apart and noticed 9 TO-5 transistor "cans" soldered to the PC board to a spot lacking circuit traces - they were dummies! People shopping for items where they don't understand the technology often fall prey to numbers they can compare (I believe men are far more susceptible to this than women - women tend to shop for functionality). We see this in processor speed on PCs (it is impossible to compare different processor types), almost any type of audio gear and now, digital cameras. There are many critical components in a digital camera that impact the quality of the final image with the number of pixels on the imaging array being only one. In the past month I've seen ads for a "10.0 Mega Pixel" camera that is "not $899.99 now only $399.95." It carries a brand that will be familiar to people over 40. Looking at the specs it is clear the 10.0 megapixel number is achieved by interpolation.

My Velib Experience Sunday, July 15 was the official launch of Velib , the new bicycle rental service. Velib, which means free bike, has over 750 automated bike stations with over 10,000 bikes all around Paris. Every few blocks or so there is a station with about 20 shiny new bikes in a row practically saying “Rent Me”. Always being first to try new things, a friend and I decided to check it out. It was hot and sunny, american express platinum card perfect day for a bike ride after the rainy cold weather we had the last few weeks. We chose the station on Vielle du Temple in the Marais. There was a bit of a line and the process was slow as people were trying to figure out the system. When it was our turn, we found out that the machine was complicated and not user friendly. After about 15 minutes of fumbling with our credit card and entering pass codes, etc, we received our bicycles. The bicycles are very well designed and are a creamy, shiny dark taupe with the colorful Velib logo on the side. They are sturdy but heavy and have useful features like a bell, a front basket, and 3 gears. The ride was smooth and solid. After about an hour, realizing we were not exactly Tour de France material, we decided it was too hot to continue riding, and wanted to return our bikes. This is where the fun/nightmare began. We were near the Bastille and the first two stations were full, as there were no slots to put the bikes in and the third one was not in operation yet.

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